came into being in the year 1997, it changed the face of Movies
forever. The Cinema experience had lost its magic to shabby halls
and outdated technology. PVR wooed the audience back into the theatres
by giving the whole experience a face-lift. Today more than a decade
later, it continues to set trends by merging the market realities
with its own uncompromising stand on providing clean and wholesome
entertainment to people. The result being that any PVR property
can be benchmarked against the best in the world.
Today, PVR is the finest cinema exhibition company in the country
with 26 operational multiplexes, 108 screens and all this without
having compromised its premium image. The laurels did not come easy,
a lot of effort was put into the movie viewing experience. It uses
the best technology to enhance the quality of the film being projected.
PVR Cinemas boast of the latest technologies in the field of movie
exhibition in the country. THX-approved three-way surround sound
system with real life sound effects and projection facility with
the latest Xenon-based technology were first introduced at PVR.
Wall-to-wall, floor-to-ceiling curved screens and digital sound
complete the ultimate movie viewing experience.
There’s a lot of thought that goes into the physical comfort
of the viewer as well. The stadium seating arrangement ensures unobstructed
viewing from anywhere in the auditorium. Plush, extra-wide seats
with more leg room are the ultimate in comfort.
PVR has always had the first mover’s advantage in the market,
but, it has worked to keep up the momentum. As a result of which
a decade after it both opened as well as defined the multiplex market,
PVR continues to be well ahead in the race of firsts. Here is a
quick list of all that PVR introduced before others:
multiplex in India at Saket, Delhi
to launch India’s biggest 11 screen multiplex –
to bring premier movie viewing to India with the exclusive
Europa Cinema and Lounge at PVR Gurgaon
to introduce Gold Class Cinemas in India at PVR Bangalore
to receive institutional funding in the cinema industry
– from ICICI Venture
to offer computerised & online ticketing with kiosks
to accept credit cards in cinemas
to introduce mobile based information & ticketing service.
Today it is the most expansive service of its kind
to launch a loyalty program for movie-goers in India